PRG Newsletter: Ready for a Capital Campaign? Timing is Everything

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May 2021 Issue - PRG's newsletter provides updates, practical tools, resources and information for our valued community.

FEATURED ARTICLE - The nonprofit community is coming back to launch their long-paused capital campaigns. How to know if you are ready? READ BELOW

Behind the Numbers

Elliot Levin, PRG President & Founder

PRG’s recent survey of the nonprofit sector is full of valuable, relevant statistics. 75% of agencies experienced a COVID-generated giving surge. 48% saw an increase in their number of major donors. 70% say that virtual events are here to stay. 92% of agencies report that DEI is a priority for their organizations. And there are many, many more numbers.

But numbers tell a bigger story. Agencies upon which thousands of people rely are weathering an unspeakable storm. Donors across the giving spectrum got the message and stepped-up to help keep our agencies intact. What has made that possible? We believe that gifts are not so much an exchange of money as they are an exchange of values, fueled by relationships. And what makes a relationship? Telling one’s story. Honesty about life’s challenges. Asking for help. Gratitude.

We in the fundraising profession have a buzzword for relationship-building – stewardship. That’s what’s truly behind the numbers.

Contemplating a New or Revived Capital Campaign? Timing is Everything.

Melissa Irish
PRG Managing Associate

We don’t have a groundhog to tell us if it’s time to hibernate for another 6 weeks or if the promise of spring and new beginnings have arrived. Are donors ready to invest in an organization’s capital or major one-time needs? Here are some indicators to help you assess your readiness to reignite that campaign that might have been on the horizon prior to March 2020.

Market optimism. There is a general mood that suggests life is reopening and bringing back some of the hope and promise we all felt prior to the pandemic. Most understand that we are not out of the woods yet until we know just how effective our vaccines are. So, while people crave to embrace better times are here, uncertainty over the next 4 – 6 months is critical to watch.

Read More from Melissa

PRG SPRING SURVEY 2021 - INSIGHTS FOR THE PRG FAMILY

We are pleased to share with our professional community highlights of our recent survey of Bay Area nonprofits and their fundraising experiences during this extraordinary time. The Insights highlight some of this learning.

Download PRG Insights

Welcome & Welcome Back’s to the PRG Family!

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