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Happy June!

Hi everyone, and welcome to our second monthly newsletter. We got a really great response to the first one (78% open rate!), which means a lot to us. And dozens more have joined since May, so we are very excited to see our little newsletter growing so fast (and welcome to our new subscribers!)

Since we last connected, Fullerton Strategies has seen tremendous interest in our Fractional CMO model, so we have written two posts that outline what a Fractional CMO is and also compares hiring one to hiring a full agency (the good news for us is that we do both). Plus we’re going to brag about a great SEO win for one of our clients, and of course a post about Twitter making yet another major mistake by deleting inactive accounts - including those of people who have passed on.

We hope you enjoy this newsletter. If you have feedback or would like to work with us, please contact us here!

What is a Fractional CMO?

Staying ahead of the competition is crucial. One innovative solution that has emerged to help businesses navigate the complex marketing landscape is the Fractional CMO. But what exactly is a Fractional CMO? In this guide, we unravel the power and potential of Fractional CMOs, shedding light on their role, benefits, and how they can transform your marketing strategies. READ MORE

SEO wins can be quick

We are not above bragging about our work here at Fullerton Strategies. One of our clients (Jaxon AI) asked us to develop a strategy around driving organic search traffic to their site. We worked with them to develop a robust content strategy aimed at ranking high on Google. After only a few weeks, one piece of content is already ranked in the top four of a critical search term for their business and bringing increased traffic to the site.

Search Engine Optimization (SEO) can be a long game, but this is proof that with the right approach, you can score quick wins and drive immediate results.

Fractional CMO Vs. Outsourced Marketing - which is right for you?

Marketing plays a crucial role in the success of any organization. However, many businesses face the challenge of deciding between hiring a Fractional Chief Marketing Officer (CMO) or opting for outsourced marketing services – especially when budgets are tight. Both options have their pros and cons, and it’s essential to understand which approach aligns best with your specific needs and goals. READ MORE

Your Twitter account dies with you - it shouldn’t

Elon Musk announced that Twitter is going to begin purging inactive accounts, which will include removing accounts from the deceased. This means all of their old Tweets, videos, and photos will be permanently deleted, with no way to access them.

We wrote a post about why this could be very painful for family and friends of loved ones who have passed on - as their accounts have become memorials for many people. READ MORE

Let’s work together!

Looking to get a fresh pair of eyes on your marketing strategy or create a new one from scratch? Need someone to run your marketing team, but don’t want to the expense of hiring a full time CMO? We can help! Click the button below and let’s chat.