Newsletter #3
Introducing Sign of the Week!
Those of you that follow us on social media (Hint... Hint…) will be in for a special treat. Each week we are going to be featuring a Sign of the Week! that will showcase one of our signage projects from the Hudson Valley area. Not only will we be focusing on the various products we offer such as banners, monument signs, and vehicle graphcis to name a few, but also we’ll be highlighting area businesses that see the importance of quality design and superior service.
Our first Sign of the Week! has already been posted, so head on over!
Follow us (@timelysigns), like us on Facebook (Facebook.com/timelysigns), or subscribe to our blog to find out if our next Sign of the Week! is yours.
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Show Stopping Theater Displays!
When the directors of the Bardavon Opera House in Poughkeepsie, NY, needed to print, fabricate and install a series of historical and informational displays for the public areas of the theater, they came to us. The Bardavon Opera House is on the national register of historic places as the oldest continuously operated theater in New York State. The conceptual design and planning of the displays was developed by Carla Rozman of Carla Rozman Graphic Design.
Rich with images from the past, the displays take the visitor on a visual journey through the history of the theater. It is engagingly presented by highlighting the Bardavon’s original beginnings as the Collingwood Opera House, through its transformation into a movie palace in the 1920’s, the near demolition in 1976, and onward to the present day with informational panels about performers like the Hudson Valley Philharmonic, Bardavon membership, capital campaign donors and ongoing fundraising projects.
To read and see more about this great project CLICK HERE to view our project portfolio.
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Consistency is Key!
Probably the single most important aspect of operating a successful business is brand awareness. The public likes to invest their money in companies and products that they recognize and trust. Your customers associate your brand with a few things, including your logo and signage. When these are drastically different there can be a disconnection in the minds of your customers about the identity of your brand. It is vital to create a unified identity across all of your different marketing platforms.
If you have multiple signs, it is important that they all have the same look and feel. When you have multiple signs that look completely different, you create confusion. The same goes with the use of colors. If you use different colors for your signs, logos, and other promotional materials, there would be no way that your customer can recognize you amongst everyone else, or know what you fully represent.
To see an example of who does it right, and tips on how to make your business signage more effective, head over to our news section of our website. |
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