Register Today!
Date:
Wednesday, January 21, 2015
Time:
7:30 am - Registration
8:00 am - 9:00 am - Session
Location:
Four Seasons Hotel
791 W Georgia St,
Vancouver, BC V6C 2T4
Rates
$70.00 - Members
$85.00 - Non-Members
**Preregistration required by Monday Jan. 19th**
This Breakfast Session qualifies for 1.0 Non-Core AIBC Learning Unit.
Special Thanks to our
Gold Sponsors:
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Case Study: Cannon Design Architecture
The Richmond Olympic Oval "Grabbing Great Headlines"
You don’t need the Olympics to raise your firm’s profile. The media relations strategy used by Cannon Design Architecture for their work on the iconic Richmond Olympic Oval (ROO), however, serves as an excellent case study that demonstrates how to identify and leverage the best opportunities to boost profile and reputation today for any professional services firm.
Presented by Dorothy Sitek recognized as the “architect” of Cannon Design Architecture’s ROO media relations strategy, this practical case study will focus on what steps were taken leading up to and during the 2010 Vancouver Games to ensure that the firm went from relative obscurity due to its recent entry into the Canadian market to quickly becoming widely recognized.
“Dorothy was instrumental in positioning our brand in Canada by developing a program that was acknowledged by the firm’s leadership as one of the most successful campaigns that raised the profile and reputation for the firm globally.” Marion LaRue, Project lead, Richmond Olympic Oval Project, Cannon Design Architecture 2011
What will you learn:
- What the challenge was – how to determine your own
- What strategy was developed in response – what to consider when developing your firm’s strategy
- What tools and techniques were used – how to prepare to make your stories very hard to resist in today’s media environment
- How senior management was prepared – what you need to know about how media functions and what motivates them
- How media coverage is amplified and leveraged in social media
Who should attend:
- Firm leadership looking to better understand the role media coverage can play in the firm’s overall risk management strategy
- Professionals struggling to demonstrate real value for media / social media programs
- Marketers who are not getting buy-in from senior management for media/digital/ social media programming
- Marketers tasked with promoting your firm in a highly competitive marketplace
A 2013 Reputation Institute poll of executives in some of the world’s leading companies indicated that although 79% agree that we now live in a Reputation Economy, an economy where who you are matters more than what you produce, only 20% say their company is ready to compete in it.
Positive media coverage that can be leveraged on a variety of platforms is an important but often neglected tool to help build reputation equity with existing and potential clients.
Register for this timely breakfast topic now!
 Dorothy Sitek
President, Generation Communications
With seventeen years’ experience in strategic public relations, Dorothy has a proven track record of developing programs that align with and help drive business and organizational goals. A proven business developer Dorothy specializes in BD support and marketing communications programming for a wide range of clients in the health care, architecture / engineering / construction and public sectors among others.
As Vice President at one of the world’s leading global public relations firms, Dorothy ran regional operations for over 10 years and acquired and worked with a wide range of clients in established and emerging sectors including health and sport, construction/engineering/architecture, consumer products and green energy – winning her firm’s MVP award among industry awards.
Dorothy started her communications career while working at the United Nations in Geneva Switzerland where her contributions gained international recognition and generated over $5 million in funding for non-profit organizations. |
