Judith Mayer
Chicago, USA

What do you make? 
I make graphics! I make designs for clients and for myself. I use a 2014 MacBook Pro, a 1960s era Vandercook #4 Proofing Press, and lots of paper, pens, pencils and paint. I enjoy switching from digital to analog, sometimes on the same project. I use whatever tools it takes to get it done. My fine art education is being put to good use. 

My commissioned work, as Keyword Design, is logo design, branding, signage, print design and the occasional web project. My design work relies heavily on illustration and lettering. My clients range from small mom and pop shops to large regional utility companies, but at least half of my clients are non-profits. I particularly enjoy working with arts organizations. 

My self-directed work, as Printerly Press, is mostly printmaking—letterpress and screen printing. I am making paper goods like small prints and cards.

What makes your work unique? Do you have a signature style that you are known for?
An artist's style is like a signature, or at least it should be, if an artist is seeking a unique voice. At some point after trying lots of styles and methods, I found the ones I am most comfortable with. I don't fight my tendencies because it is where I excel. Trying complex designs or working with a huge color palette does not work for me. I don't like a lot of layers either. So I do what I love. My work uses simple compositions and minimal color palettes of strong, poppy colors. These are the things that make me happy.

Why are you a maker? Why are you passionate about your craft?
I don't know how to do anything else. Really, it is because I get the most pleasure from work that involves combining imagination and craft. I like to solve problems; I like to make ideas real; and I love to get immersed in the process. I liken it to a runner's high (which I have never experienced, but heard tales of). When you get enough time to dig deep into a project, it almost feels like a meditative state, where everything else falls away and your mind is focused on it so that you don't hear anything and become unaware of time. It is what I always strive for. These days people want things so quickly you don't always get to dive deep into a problem.