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In Gary Klein’s: Seeing what others don’t: the remarkable way we gain insights I was reminded what insight is: Insight changes how we understand something - allowing us to act, think, see, feel and desire differently. Read more about insight here
In Connected by Nicholas Christakis and James Fowler I learnt that ideas are spread through social networks. Read about Social Network Theory here
In Made to Stick by the Heath brothers
I learned about how to communicate better…(this is a great book – you’ll love it)
In Change by Design by Tim Brown
I learned about Design Thinking…     
In The Diagrams Book By Kevin Duncan
I encountered Visual Thinking
Jeanne Liedtka and Tim Ogilvy et al’s The Designing for Growth Field Book
helped with putting Design Thinking into practise (which references a lot of Klein’s thinking on insight!)
If you want to go all intellectual then subscribe to Edge. Click Here
If you want a graphic designer’s perspective then follow Daniel Gray’s meanwhile. Click Here
If you want to think about work and psychology then Granted is great. Click Here
If you want to take a peak at spirituality then Krista Tippet’s On Being is worth listening to. Click Here
Everyone in marketing should subscribe to Seth! Click Here
  1. With Aviva doing ‘Learn as you go’…adaptable research. Click Here
  2. Exploring religion with Gillian at Modicum, and seeing how she transformed qualitative insight into a powerful visual presentation
  3. Doing Co Creation workshops with ASDA, with respondents, agency and client all truly creating together
  4. Reporting on Kellogg’s  ‘Big Thinking’ project (having spent 3 months in the field on it in 2014)
  5. Getting to visit Lindisfarne at 6am in the morning before starting work on a project on Hot Dogs (because that’s when truckers stop in to buy them…)
  1. Studying Conversation analysis – over Christmas I read several chapters of ‘Analysing Casual Conversation’ – it went way over my head, so I’m signing up for a short taught course this summer at York Uni
  2. Upgrading my film kit and going to film school – watch out for some Qual Street drama coming to a debrief near you soon!
  3. Growing the business – I’m looking for a permanent Streetmate (alongside all my other indie Streetmates) – if you know anyone with ‘Dedication to the Answer’ in their DNA do get in touch
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