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M&M report

Office of Public Affairs Bimonthly measurements and metrics

November-December 2018

Big Story: President George H.W. Bush — 1924-2018

Big Story: Fort Bend County graves shed light on convict-leasing system
Big Story: Former Harris County Judge Ed Emmett ’71 returning to Rice

Media Highlights

President George H.W. Bush — 1924-2018


Former President George H.W. Bush’s connection to Rice University was frequently cited by media outlets during the week of his memorial services. More than 1,900 stories on Bush’s passing mentioned Rice, including citations in The New York Times, The Washington Post, The Wall Street Journal and CNN, with multiple mentions of President David Leebron's homage to the former president.
 
https://wapo.st/2RCDLTO

Fort Bend County graves shed light on convict-leasing system

The discovery of forgotten graves of African-Americans who died while working in the state’s defunct convict-leasing system in Fort Bend County triggered a wave of media stories quoting Caleb McDaniel, an associate professor of history at Rice. Among the publications citing McDaniel were USA Today, The Washington Post, the Chicago Sun-Times and Texas Monthly.

https://bit.ly/2QQgn5z

Former Harris County Judge Ed Emmett ’71 returning to Rice

After managing the nation’s third-largest county for more than a decade and helping lead the area’s response to Hurricanes Ike and Harvey, former Harris County Judge Ed Emmett ’71 will become a professor in the practice at Rice’s School of Social Sciences. The distinguished alum’s return to campus was a popular story widely and repeatedly reported by local media outlets, including the Houston Chronicle and all television news outlets, as well as a number of radio stations and community newspapers. 
 
https://bit.ly/2EfRg5F

For a list of November and December media stars,
please see the last section of this report. 

Government Relations

Government Relations wraps up a busy 2018, preps for a busier 2019

Following the November midterm elections, Government Relations dissected the outcomes and adjusted strategy to match new balances of power at every level of government. That included meetings in Austin on behalf of the School of Social Science’s Texas Policy Lab and Rice’s Midtown innovation district with key staff in offices on both sides of the aisle. Government Relations also traveled to Washington, D.C., to welcome newly elected lawmakers and bid farewell to several departing members of the Texas congressional delegation. Among those visited was Rep. Ted Poe, who represented Rice. Poe recently retired after serving seven terms. 
 
In December, Government Relations spent a great deal of time preparing for the start of the 86th Texas Legislature, which started Jan. 8. Hundreds of prefiled bills and resolutions were reviewed and shared across campus. Rice will be engaged on a number of subjects this session, namely advocating in support of funding for the Cancer Prevention Research Institute of Texas, the Texas Equalization Grant program and a continued set-aside for open educational resources from the state’s instructional materials allotment. Government Relations also plans to advance legislation on social impact bonds while responding to the debate on bills that address campus sexual assaults and any bills that may impinge on Rice’s private property rights.

University Relations

Revitalizing Rice Village
 
Rice Village is one of the largest real estate investments in Rice’s endowment portfolio. As a location where community relations, government relations and the university’s long-term investment interests intersect, it has become an important area of focus for the University Relations team. 

Close collaboration with area stakeholders, especially through participation on the University Place Super Neighborhood Council and the board of the Rice Village Alliance (RVA), is key to Public Affairs’ engagement effort. University Relations is helping to raise the profile of the village and its merchants in addition to supporting the efforts of Rice Management Co. and Trademark Property Co. as they seek to improve the village and redevelop university assets in the area. Some of University Relations’ contributions include building and maintaining the RVA website; chairing a committee to research, print and distribute the first comprehensive Rice Village guide in more than a decade; and working with the Mayor’s Office of Special Events and Trademark Property to bring the city of Houston’s Sunday Streets celebration to the Village in November.
 
University Relations is also coordinating closely with Rice Management Co., the city of Houston and other area stakeholders on two major road reconstruction projects that directly impact the village and university-owned properties.

Creative Services

‘Inuksuit’ posters
 
Creative Services designed and edited a poster for the Humanities Research Center promoting “Inuksuit,” a concert-length work by Pulitzer Prize-winning composer John Luther Adams. The premiere performance will feature up to 45 percussionists from the Shepherd School of Music and across the U.S., who will play drums, cymbals, gongs, glockenspiels and sirens in Rice’s Live Oak Grove Feb. 16.
Creativity Up Close flyers
 
Creativity Up Close is an interdisciplinary course offered at the Moody Center for the Arts that explores the science and art of creativity. To promote the course, Creative Services designed and edited flyers for distribution across campus. Creativity Up Close is taught by Anthony Brandt, professor of composition and theory, and features several guest faculty members.


 
Veterans Day 2018 program
 
Creative Services designed and edited the program for Rice’s annual Veterans Day celebration, which took place on campus Nov. 12. The ceremony honored more than 100 military veterans among Rice’s faculty, staff and students. Hubert Daugherty, a Rice staff member and veteran of the Vietnam War era, was given special recognition at the event.

Multicultural Community Relations

Women leaders swim with the sharks
 
More than 100 women from the Houston and Rice communities attended the Oil & Gas Diversity Council’s Women in Leadership Symposium in the Rice Memorial Center Nov. 1. After a warm welcome from Renata Ramos, associate dean of academic affairs at Rice’s George R. Brown School of Engineering, other presenters shared their insights on topics ranging from “Leading Millennials” to “How to Swim With Sharks.” Multicultural Community Relations (MCR) hosted the event.
Educators discuss outreach at K-12 council meeting
 
As part of the K-12 council meeting in November, three educators talked about their efforts to reach various communities around Houston. Adria Baker, associate vice provost for international education, shared Rice’s plans for International Education Week. Sehba Ali, CEO of KIPP Houston Public Schools, talked about new developments with this acclaimed charter school. Graduate students with Rice’s chapter of Fun with Chemistry offered demonstrations and information to promote an interest in science among children in underserved schools.
Mayor’s Hispanic Advisory Board celebrated at Rice
 
The Mayor’s Hispanic Advisory Board gathered at President Leebron and Y. Ping Sun’s home for a holiday reception Dec. 18. Houston Mayor Sylvester Turner spoke eloquently of the need for everyone to work together to move Houston forward. The reception was featured in Houston Style Magazine with an array of photos. MCR facilitated hosting this event at Rice for the sixth year in a row.

Marketing and Digital Communications

The 'interwebs' dashboard


Engagements
This reflects the number of interactions (likes, shares, comments, clicks, etc.) on a post for November and December: 
273,153

Impressions
This reflects the number of times the content was seen by others in November and December: 
2,123,174

Followers
This reflects the number of people who follow Rice on all social platforms:
197,003

In November and December, Rice social media channels received more than 2 million impressions and more than 200,000 engagements.
 
November’s top story was about former President Barack Obama’s appearance at the Baker Institute’s 25th anniversary gala. The post reached 27,439 people on Facebook and received 21,138 impressions on LinkedIn.
 
The most engaging story in December was Chanel Ericsson’s acceptance video. The video was reached by 22,778 people on Facebook and had an engagement rate of 9.7 percent on Twitter.

In December, an impromptu tweet that included four beautiful photos of campus received more than 30,000 impressions.

Rice.edu
 
The hero slider received 8,996 clicks in November and December. During these two months, the slider featured a Rice Magazine story, Obama and events for International Education Week.  
 
November’s most-clicked slider was the video of stretch solar cells with 772 clicks. December’s most-clicked slider showed a tribute to former President George H.W. Bush and received 1,602 clicks.

The 2018 holiday video was a big hit on rice.edu and social media. The landing page for the holiday card received more than 6,000 views. Overall, the video was viewed more than 30,000 times on various platforms including Facebook, Twitter, YouTube, LinkedIn and more.

Media Stars

Vivian Ho is November and December media star

Vivian Ho, the James A. Baker III Institute Chair in Health Economics at the Baker Institute’s Center for Health and Biosciences, had the highest number of media mentions — 2,996 — during November and December, mainly for comments about drug price increases. Below are members of the Rice community who were mentioned in the media 10 or more times during November and December.
 
Vivian Ho 2,996
James A. Baker III 2,739
Douglas Brinkley 2,344
Mark Jones 2,125
Edward Djerejian 1,218
Jim Krane 986
Larry Dunbar 684
Tony Payan 270
Caleb McDaniel 131
Marie Lynn Miranda 124
Kristian Coates Ulrichsen 118
David Leebron 106
Jim Blackburn 98
Tom Kolditz 97
Kenneth Medlock 96
Bob Stein 74
Daniel Cohan 73
Ed Emmett 71
Nicole Lennon 69
Genny Volpe 67
Chris Mullins 61
Quentin Millora-Brown 53
Trey Murphy III 53
Anshumali Shrivastava 51
Vikas Mittal 43
Jim Elliott 42
Grace Morgan 39
Anota Adekunle 38
Christopher Fagundes 36
Obinna Dennar 35
Josh Eyler 35
Peter Rodriguez 33
Rafael Verduzco 33
Eden King 32
John Michael Austin 31
David Gantz 31
Lauren Grigsby 31
Alex Kurkowski 31
Sumit Sarkar 31
Joshua Furman 30
Yvonne Romero Da Silva 30
Jim Kouzes 29
Tae Kouzes 29
David Vassar 29
Carly Graham 28
Loren Raun 28
Pulickel Ajayan 27
Lee Ann Cunningham 27
Jack Fox 25
Gang Bao 22
Mike Bloomgren 20
Naomi Halas 20
Diana Chirinos 18
Haibao Zhu 18
Dan Wallach 17
Peter Hotez 16
Rodrigo Salvatierra 16
Richard Gordon 15
Andrea Isella 15
James Tour 15
Joff Silberg 13
Haotian Wang 13
Daniel Woodworth 13
Han Xiao 13
George Bennett 12
Jorge Wu Mok 11
Zhiqi Hu 10
Robert Martin 10
Changxu Sun 10
Tanguy Terlier 10
Rice University’s media exposure continues to grow.  For the first time in history, during 2018 Rice earned more than 100,000 citations by print, broadcast, trade and social media outlets in a single year.  The 115,631 media hits represents an increase of 16 percent over the previous year and is more than thirteen times the number of citations when tracking began in 2007.
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