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M&M report

Office of Public Affairs Bimonthly measurements and metrics

March-April 2019

Big Story: Vice President Mike Pence speaks at Baker Institute
Big Story: Notre Dame fire
Big StoryOn the cover of Science: Rice bioengineering breakthrough

Media Highlights

Vice President Mike Pence speaks at Baker Institute

Vice President Mike Pence’s staff gave only 10 days’ notice of his plan to deliver a major foreign policy address on Venezuela at Rice. Working with the Baker Institute, the Public Affairs staff quickly coordinated with the vice president’s advance team on media credentialing and other preparations for a speech that would be carried live on cable news networks. The appearance generated more than 1,200 mentions of Rice by hundreds of media outlets, including the Associated Press, Reuters, the Washington Post, NBC and NPR, as well as all Houston television news stations.

https://reut.rs/2PRhiPo

Notre Dame fire 

As flames engulfed the Notre Dame Cathedral in Paris, reporters contacted Rice for interviews with witnesses and experts. Architecture Professor John Casbarian was interviewed by USA Today for four articles that were picked up by more than 300 newspapers and other media outlets and also appeared on local television. The Public Affairs team also connected reporters with a Rice student who was visiting Notre Dame the day the fire erupted. Rice sociologist Craig Considine wrote an op-ed piece for Newsweek.


http://bit.ly/2IwBN2V
 

On the cover of Science: Rice bioengineering breakthrough
 
Science magazine, one of the world’s most prestigious peer-reviewed academic journals, dedicated its cover story to Rice bioengineers who have leaped over a major hurdle on the path to replacing human organs with 3D-printed tissue. Photographer Jeff Fitlow shot the cover photograph, a complex process that took days. The story also ran in Scientific American, Forbes, Fortune, NPR and more than 500 other media outlets in English, Spanish, Chinese, German and Hungarian. 

https://science.sciencemag.org/content/364/6439/458

For a list of March and April media stars,
please see the last section of this report. 

Government Relations

Rice is active in Washington, D.C., and Austin
 
In April, Government Relations was involved in high-level visits to campus from several federal officials, including Vice President Mike Pence, NASA Administrator Jim Bridenstine ’97 and the commanding general of Army Futures Command. The team also accompanied Skylark Wireless, a Rice-affiliated startup company, to Washington for a series of congressional office visits, followed by participation in the University Innovation and Entrepreneurship Showcase on Capitol Hill.

Rice has stayed active as the legislative session continues in Austin. Government Relations organized a day in the Texas Capitol for President David Leebron that  included four meetings with important senators, coffee with Rice students interning at the Legislature and a dinner with the chairmen of the House Committees on Appropriations and Higher Education.
 
Government Relations continued advocating on many issues, which included renewing the Cancer Prevention and Research Institute of Texas, supporting more pay for success contracts, increasing funding for the Texas Equalization Grant program and both funding and encouraging the adoption of more open educational resources for the state’s K-12 students. In addition working with Rep. Sarah Davis, the team arranged for House floor recognition of the Baker Institute’s 25th anniversary, with fellows Mark Jones and Jennifer Rabb on hand to receive the honor.

Creative Services

Big Questions poster series

Creative Services designed and edited a poster series to promote the School of Humanities’ Big Questions course series, which will launch in the 2019–20 academic year. The posters were displayed in the humanities building and residential colleges to interest students in the thought-provoking courses.
Ken Kennedy Institute oil and gas conference programs

In March, the Ken Kennedy Institute hosted the Oil and Gas High Performance Computing Conference at the BRC. This year, the conference addressed challenges in meeting computing-capacity demand in the energy industry for the next decade. Creative Services designed and printed 700 programs for the event.



 
Shepherd on Stage invitations

Creative Services designed and edited invitations for Shepherd on Stage, a special Shepherd Society event that allowed guests to sit among chamber orchestra musicians as they rehearsed for an upcoming performance. Six hundred invitations were printed and mailed to Shepherd Society members.

Multicultural Community Relations

Rice’s Mariachi Luna Llena entertains students from Third Ward

At the invitation of Multicultural Community Relations (MCR), Mariachi Luna Llena brought a new cultural experience to first- and second-graders at Blackshear Elementary in Houston’s Third Ward. The mariachi group played several songs, talked about their music and instruments and taught the students how to do the “Mexican yell.”
Academy Award-winning movie ‘Roma’ charms audience

In conjunction with the Mexican Consulate in Houston and other sponsors, MCR co-hosted a free screening of “Roma,” which won three Academy Awards this year. Nearly 200 attendees gathered at the Rice Media Center for the film and panel discussion that followed.
Journalist honors Spanish hero of the American Revolution

MCR worked with several Houston-area organizations to feature journalist Francisco Reyero, who discussed his book “Y Bernardo de Gálvez Entró en Washington.” The author spoke to a crowd of more than 100 people. The event was part of an ongoing effort to highlight the role that Spain played in supporting colonists during the American Revolution.
MCR supports annual diversity summit

MCR served as a major sponsor for the 19th annual Association of Chinese American Professionals Diversity Summit. A longtime member of the summit’s planning committee, MCR was instrumental in securing Juliet Stipeche ’96, director of education for the city of Houston, as the keynote luncheon speaker. About 400 people attended the event.

Marketing and Digital Communications

The 'interwebs' dashboard


Engagements
This reflects the number of interactions (likes, shares, comments, clicks, etc.) on a post for March and April: 
578,083

Impressions
This reflects the number of times the content was seen by others in March and April: 
2,088,379

Followers
This reflects the number of people who follow Rice on all social platforms:
209,834

In March and April, Rice social media channels received more than 2 million impressions and close to 600,000 engagements.
 
Twitter’s top post was a collection of four azalea photos with a 12% engagement rate.  

Facebook’s top post was Alex Hwang’s Unconventional Student profile. The video was viewed more than 9,000 times and the post received more than 60,000 impressions.

Alex Hwang is one of 16 graduating seniors profiled as a part of the annual Unconventional Students at Rice series. To view a montage of our seniors, click the picture below.  

LinkedIn’s top post was a video profiling Rice’s student-designed flood sensors. The video was viewed more than 4,600 times and received nearly 16,000 impressions.

Instagram’s top post was a drone shot of the water balloon fight during Beer Bike with the event’s new nickname, Beverage Bicycle. It received 2,821 likes, 37 comments, 74 shares and 25,605 impressions. In addition, Lance Armstrong commented that he wants to participate next year. The total engagement rate for this post was more than 11%.  

Rice.edu

The hero slider received 9,122 clicks in March and April. During these two months, the slider featured Unconventional Student profiles, a beautiful photo of an owl on campus and a research story about how cells in developing embryos communicate.
 
March’s most-clicked slider was the U.S. News & World Report rankings for graduate programs with 1,196. April’s most-clicked slider linked to the Unconventional Student story featuring Miranda Morris, which received 1,189.

Media Stars

Douglas Brinkley is March and April media star
 
Douglas Brinkley, the Katherine Tsanoff Brown Professor in Humanities, had the highest number of media mentions — 1,813 — during March and April, mainly for comments about his new book. Below are members of the Rice community who were mentioned in the media 10 or more times during March and April.
 
Douglas Brinkley 1,813
Vivian Ho 1,494
Jim Blackburn 1,139
Jim Elliott 1,134
Bill Fulton 1,134
Mark Jones 1,035
Tina Langley  536
Tony Payan 458
Matt Bragga 187
Ako Adams 144
Drew Peterson 144
Sylvia Dee 142
Francisco Monaldi 141
John Casbarian 135
Antonios Mikos 134
Daniel Cohan 133
Quentin Millora-Brown 116
Nicole Iademarco 108
Sean Bittner 106
Dylan Jones 106
Melissa Kean 105
Lauren Grigsby 101
Kristian Coates Ulrichsen 95
Richard Lopez 90
Jim Krane 87
Allison Thacker 65
Jeff Lowe 62
Christine Dobbyn 60
Luay Nakhleh 60
Johann Pally 60
Bob Stein 57
Justin Tang 56
George Abbey 54
Pulickel Ajayan 45
Kimmai Tran 45
Kenneth Medlock 43
Dan Wallach 39
Ed Emmett 38
Victoria Smirnova 38
Marco Rodrigues 37
James Tour 37
Moshe Vardi 37
Alex Li 36
Linda Huang 35
Anson Fung 33
Brian Lee 33
Noah Mengisteab 33
Nick Silber 33
Steven Morris 32
Michaela Haet 31
Joe Karlgaard 31
Chris Kreider 31
Anastasia Smirnova 31
Austin Escamilla 29
Steven Lewis 29
Jefferson Ren 29
Sarah Whiting 28
Boris Yakobson 27
Anatoly Kolomeisky 24
Hamid Teimouri 24
Peter Hartley 22
Natasha Kirienko 22
Gerry Koons 22
Ryan Lee 22
Alexey Revtovich 22
David Leebron 21
Sabia Abidi  19
Takanori Iida 19
Byung-UK Kang 19
Babs Ogunbanwo 19
William Martin 18
Petr Chaguine 17
Rachel Meidl 17
Kyle Shelton 17
Jake Benson 16
Anna Rhodes 16
Phil Bedient 15
Mikki Hebl 15
Randy Hulet 15
Jason Nguyen 15
Caleb Bashor 14
Edward Billups 14
Katharine Neill Harris 14
Angel Martí 14
Gabriel Collins 13
Michael Maher 13
Jacob Mattia 13
Helena Michie 13
Lauren Stadler 13
Michael Wong 13
Craig Considine 12
James DeNicco 12
Peter Wolynes 12
Mike Bloomgren 11
Elaine Howard Ecklund 11
Aryeh Warmflash 11
Lydia Beaudrot 10
Seth Davis 10
Pat DeLucia 10
Matthew Foster 10
Jamie Padgett 10
The chart below shows Rice’s media mentions since 2007. The red column reflects the number of Rice media mentions so far this year as of April 30.
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