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INTERNATIONAL NETWORKING WEEK
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Is one of your New Year's resolutions to expand your network? We know that for many people it might not come naturally to go into a room full of people and network like a pro.
Here is why, this International Networking Week, taking place between 6-11th February, we're recommending two fascinating books to add to your reading list to help you learn how to be great at networking and elevate your career prospects.
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THE END OF RETAIL AS WE KNOW IT
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New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms – these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In Retail Reset, two leading figures from retail explain how the structural changes taking place today will affect each retail channel.
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Dimas Gimeno and Luisa Lara, the authors of Retail Reset, wrote a series of articles on how the retail industry is changing.
Their first piece reveals what the four waves of change in retail are: Are physical stores dying?
In their second article, the authors explore whether Digital Native Vertical Brands (DNVB) have a future.
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HOW TO BUILD A STRONG BRAND
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The Smart Branding Book is for entrepreneurs, students, marketing professionals and anyone interested in why brands are valuable and how they are created. It introduces all key brand-building concepts and frameworks, brought to life by examples from the world’s most successful brands.
The author’s trademark, hand-drawn illustrations are the book’s stand-out feature. They make complex ideas easy to understand and help readers remember and apply the principles of effective branding.
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Dan White, the author of The Smart Branding Book, is the first guest on LID Radio Podcast for 2023. In the episode, Dan reveals some of the secrets behind building a profitable and resilient brand, shares examples of brands that did it right and tells why he decided to write the book.
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Dan has also recorded a series of short videos around some of the many fascinating topics he covers in the book.
In his first episode, the author reveals what the purpose of branding is and why it is important for any company's success.
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NAVIGATING THE DANGERS OF BURNOUT
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Jacob Dahl, author of In Search of Time, recorded a series of short videos for TikTok, in which he shares some of the findings around time from the book.
In his first video, he tells us when we, as humans, started measuring time.
Jacob then goes on to describe why we believe time is relative.
In his next video, the author reveals why we can never catch the fly.
Jacob then shares how time management helped for important innovations such as travel and GPS.
In his following video, he tells us why we always wake up at roughly the same time.
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The author also reveals who said the famous phrase: "Time is Money", and why we can run into problems if we are too short-term oriented.
In the next episode, Jacob says that we too often spend too much time thinking about the past or the future, and not enough time living in the present. But there're tactics that can help us be more present in the the present.
In his latest video, the author reveals how different religions look at and understand time.
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NAVIGATING THE DANGERS OF BURNOUT
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Dr Amy Bradley and Dr Katherine Semler, authors of Running on Empty, continued their series of videos around the topic of burnout at work.
In their fourth episode, Katherine reveals the implications of burnout for leaders in an organisation: Implications for Leaders
In the last video of the series, Amy and Katherine share healing practices for individuals to help them navigate burnout. The authors found those practices to be effective in combating the risks of burnout during their research for the book: Sustaining Practices for Individuals
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